Here, from the WSJ, is far and away the most reproduced chart of the week, if not the year:

Overall, that’s obviously bad news. So obviously, in fact, that I have nothing to say about it. The breakdown, though, is interesting. On the one hand, I suspect that the greater drop in luxury purchasing means that the overall numbers aren’t as bad as they seem. My understanding of Keynesian economics is fairly primative, but it does seem to be widely agreed that, despite our focus on overall spending levels, not all spending is created equal in its ability to provide stimulus. Crudely put, spending $100 on a physical object made with $85 worth of materials which were in turn the product of $75 worth of mining labor is terrific spending, stimulus-wise, while spending $100 on a painting produced with $3.50 worth of art supplies is not. This isn’t to say that the latter sort of spending isn’t useful at all; for one thing, it makes it more likely that the artist will eat, and it takes a village to make a cheesburger. But if all we cared about was stimulus, we would pass on paintings.
Given that, it seems like fairly good news that so much of the decline in sales is concentrated in luxury goods (mostly jewlery) and women’s apparel. A lot of the cost of these items is related to the scarcity of materials, the skill of designers, the desirability of labels, etc. This isn’t to say that there is anything wrong with valuing those things (it’s not to say that there isn’t, either…) but simply that it doesn’t take a lot of ongoing economic activity to produce them.
The flipside of all this is that it suggests that wealthier consumers are responsible for a disproportionate amount of the drop-off. To a large extent, this is inevitable: they buy more things, so they have more leeway to cut back. Still, it is something of a shame. We desperately need people to spend more, but at the same time, we are in this crisis in part because so many people are overleveraged. It would be nice to see a lot of spending from those safely in the black.*
A final side note: I can’t begin to understand why the sale of expensive jewelry was ever considered recession-proof. I assume this notion was based on some empirical data, though perhaps from less severe downturns. In any case, I would have thought it intuitively obvious that when everyone feels poor, less money will be spent on items that have no function other than advertising one’s wealth. What am I missing?
* I fear this might come across as angry populism. But I am not trying to pass judgment here. I really mean that it would be nice if rich people were spending a lot of money, not that it is wicked of rich people not to spend a lot of money.